171 Starbucks by Mark Malkoff
I’m currently in the library doing research on a case study of MarkLivesinIKEA.com— a PR stunt where a comedian, learning he’d have to leave his apartment for a week while it was fumigated, decided to ask IKEA if he could move in, and make webisodes on the experience in the process.
IKEA agreed immediately, having seen Mark’s previous absurd stunt - “171 Starbucks” — a short film documenting his plan/attempt to visit all 171 Starbucks locations in Manhattan in one day. Insane. Impressive. Wow.